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LEGAL MARKETING
Marketing built for your firm, measured in signed cases.
We plan and buy your media around the cases it signs, manage a website and listings that your firm owns, and answer every lead so your intake team spends its time on real cases.
“We stopped paying for clicks and started paying for signed cases.”
MANAGING PARTNER, GATTI LAW
See a sample audit ↓
Five channels scored on a sample firm
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FREE DISCOVERY AUDIT
Request your free audit
Our team scores your firm across five channels and emails you the full report with the fixes we would make first.
Website
Search visibility
Paid media
Social presence
AI search readiness
Free for personal injury firms. Report delivered within 3 business days. Your information stays with Theo. Privacy Policy
Want to talk it through?
Go over your results and next steps with our team.
No one wants to be boxed in.
We started our Legal practice after seeing how many firms were sold the same templated marketing as every other firm in town. We build each firm marketing around its own market and intake, measure it in signed cases, and leave everything we build with the firm.
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OUR SERVICES
How well do you really know what's driving results?
See how integration with case data fundamentally changes how firms should manage their marketing investment.
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TECHNOLOGY
Introducing Caseflow
Caseflow is a custom voice agent that answers every call, screens it against your criteria and books qualified cases with your intake team. Leads outside your practice can go to partner firms you choose, so the calls you cannot take still earn revenue.
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Someone searches for a lawyer and calls your firm.
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Caseflow answers, asks the right questions and screens the call.
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Qualified cases go straight to your intake team.
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Other leads go to partner firms you choose.
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FREE DISCOVERY AUDIT
See how your firm shows up where clients are searching.
We score your website, search visibility, paid media, social presence and AI search readiness, then send you the report with the fixes we would make first.
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ABOUT THEO
No two activations are alike.
Theo is a cross-industry performance agency that has built longstanding partnerships with brands like Aflac, KinderCare and Kohler. Each of those programs was built from the client’s own data, customers and business goals, and we bring that same custom approach to every firm we work with.
"Theo rebuilt how we think about intake. We stopped paying for clicks and started paying for signed cases."
Managing Partner, Gatti Law
Explore What An Audit Looks Like
Request a free Discovery Audit. Our team reviews your website, search visibility, paid media, social presence and readiness for AI search, scores each one and emails you the full report with the fixes we would make first.
Rather walk through your results live?
Book a 30-minute strategy call with our team.
Run a Discovery Audit
See how we score a firm across five channels. This demo runs on a sample firm.
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CASE STUDIES
Real Results.
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QUESTIONS
What does the free audit include?
We review five channels: your website, search visibility, paid media, social presence and readiness for AI search. Each one gets a score, and the report lists the fixes we would make first. It is free, and you keep the report whether or not we work together.
What happens after I request one?
A strategist reviews your firm and emails the scored report within 3 business days. If you want to talk through the findings and next steps, you can book a 30-minute strategy call with the team that ran your audit.
How do contracts and pricing work?
We price around media management and the technology stack, not commission on ad spend. Most agreements run month to month after an initial term, so performance keeps us accountable.
Do we keep our website if we leave?
Yes. Your firm owns the website, listings and every account we manage, including the domain and credentials. Nothing is locked to us.
How does Caseflow screen leads?
Caseflow asks the questions your intake team already uses to qualify a case, then books the ones that match your criteria directly onto your team's calendar.
Who receives the leads we cannot take?
You choose the partner firms. Leads outside your practice areas or capacity are routed to firms you select, so those calls still earn you revenue.
When will we see results?
Media and intake improvements typically show up within the first 60 to 90 days, while search and AI visibility build over several months as content and technical work compound.
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WORK TOGETHER
Let's Build a Plan.
It starts with your free audit. We review your website, search visibility, paid media, social presence and AI search readiness the way a prospective client sees them, then build a testing roadmap around the fixes with the most impact.
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Request your audit. Four fields, and our team takes it from there.
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We score five channels. Website, search, paid media, social and AI search readiness.
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You get the report. Scores for each channel and the fixes we would make first, by email.
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Walk through it with us. If the findings are worth acting on, we build the roadmap together.
Talk through your results
Walk through the findings with the team that ran your audit.